Spicing Up Summer: The Colorful Allure of Ghia’s New Sumac and Chili Spritz Cans

The Art of Color in Ghia’s Sumac and Chili Le Spritz Cans

Ghia, a renowned non-alcoholic aperitif brand, has recently unveiled its latest flavor, Sumac & Chili Spritz, wrapped in distinctive packaging.

The 8-ounce ready-to-drink cans blend Ghia’s signature Aperitif spritz with sparkling water, sumac, and chili, offering a uniquely savory and spicy experience.

But beyond the beverage itself, the color choices and design elements of the packaging play a pivotal role in conveying the brand’s message and enticing consumers.

The pale-yellow label on the can is not just a random choice. Yellow, a hue synonymous with joy, optimism, and warmth, naturally captures attention.

This shade suggests the beverage’s light and refreshing nature, possibly hinting at the tangy undertones of sumac.

It paints a picture of a sunny summer day, making it an ideal choice for a drink meant to spice up the season.

Contrasting this bright hue is Ghia’s signature maroon logo. Maroon, a deep shade of red, resonates with feelings of passion, depth, and luxury.

This color choice might be alluding to the rich and intense flavors of the drink, especially the fiery kick from the chili.

The interplay between the pale yellow and maroon suggests a harmonious balance between the spritz’s lightness and its robust spicy notes.

Adding to the visual appeal is the packaging’s playful, surrealist design, hinting at the brand’s modern and innovative ethos.

The multi-packs, reminiscent of the classic “happy meal” boxes, strike a chord of nostalgia, forging an emotional connection with consumers.

In 2022, Ghia embarked on the journey of crafting this spicy spritz, dedicating over a year to perfecting the recipe.

The brand’s community-centric approach, involving feedback through ‘mystery cans’ with QR codes, led to a 40% chili boost in the final concoction.

This launch complements Ghia’s existing ready-to-drink Le Spritz line, which has already seen over 250,000 cans sold.

In essence, Ghia’s Sumac & Chili Le Spritz is not just a beverage; it’s a testament to the power of thoughtful design and color psychology in branding.

The can’s colors and design elements work in tandem to position the brand as both refreshing and intense, appealing to a broad spectrum of consumers.

Reference to this spicy and colorful brand is Ghia Launches Sumac & Chili Le Spritz Cans to Spice Up Summer | Dieline — Design, Branding and Packaging Inspiration (thedieline.com)