Why Proper Contrast in Menu Design MattersImmediate Differentiation High contrast ratios in a print menu allow guests to spot sections, prices, and special offers quickly — making…Feb 13Feb 13
Why Overly Saturated Interiors Might Be Driving Your Restaurant Customers AwaySometimes, we do walk into a restaurant and feel instantly overwhelmed by the bright, bold, or neon hues splashed across the walls? Maybe…Feb 11Feb 11
Bold or safe?Ever notice how neon streetwear feels more exhilarating in prosperous times, yet oddly unsettling during economic downturns?Feb 3Feb 3
Have you ever wondered why Starbucks, a global coffee powerhouse, chose a vibrant shade of green…I would like to talk about how Starbucks’ iconic green color plays a pivotal role in portraying environmental consciousness and organic…Dec 6, 2023Dec 6, 2023
Scarlet Screens: A Tale of Social Media ObsessionScarlet adjusted the angle of her phone, capturing the late afternoon sun just right. Her fingers danced over the screen, adding filters…Dec 5, 2023Dec 5, 2023
The Impact of Color in Marketing CampaignsI’ve always found it peculiar—the way colors influence us. They’re like little emotional puppeteers, aren’t they?Nov 27, 2023Nov 27, 2023
Amazon’s Optimistic Orange: How Does One Color Whisper a World of Endless Possibilities to Shoppers?“In the vibrant world of colors, each shade silently whispers emotions and perceptions into our psyche, and Amazon’s optimistic orange…Oct 13, 2023Oct 13, 2023
Igniting Flavors Through Colors: A Dive into Doritos’ Fiery Red & Orange Branding“Whispering tales of adventurous flavor journeys with every vibrant hue, Doritos crafts a silent yet powerfully zesty dialogue between the…Oct 6, 2023Oct 6, 2023
“Decoding Moniepoint: How Color Shapes Our Trust in a Financial BrandIn the bustling financial sector, where trust and reliability are paramount, Moniepoint has harnessed the power of color to stand out and…Sep 19, 2023Sep 19, 2023
The Impact of Color in MTN Branding: How Yellow Builds Trust and Drives EngagementThis post emerges from my recent challenges with MTN’s internet connectivity.Aug 31, 20232Aug 31, 20232
